Developing the logo

raashid seyal

Developing the logo was such a fun process. Once I had got it in my head that it had to be the Diwani Jali script, began the task of explaining what was in my head to Raashid Seyal, a calligrapher based in Multan, Pakistan. I’m so grateful to him for doing such a superb job of translating my ideas onto paper and giving me exactly what I wanted.

inside raashid seyal's studio

seyal's tools

Tools of Raashid’s trade!